«
Top 10 cruelty free gift ideas for Mothers' Day !
|
Main
|
'Go Green' Theme at IIFA 2009 Truly Green with a Veggie Palate
»
May 21, 2009
Vodafone Wins First PETA India Glitter Box Award for its Animal Friendly 'ZOOZOO' Ad
Apart from winning all the applause for their latest 'ZooZoo' campaign, Vodafone has also won the first of PETA's 2009 Glitterbox Awards, which are given to businesses that take advantage of humane alternatives to the use of real animals in their ads.
'ZooZoo' is part of the latest Vodafone ad campaign, which has replaced the company's 'Pug' ad campaign. PETA has raised objections in the past to the use of animals (including a parakeet and a dog) in Vodafone's (Hutch) ad campaigns.
Vodafone’s (Hutch) first 'Pug' ad was bad news for real life pugs. Many viewers purchased pugs, and breeders cranked out as many puppies as they could. Later, when their fad appeal wore off, many dogs ended up in shelters or were simply abandoned.
The latest 'ZooZoo' ads are a refreshing change from the earlier Vodafone (Hutch) ad campaigns, proving that there are many creative ways to convey a message without using animals. Animals used in films are often treated as little more than props, and many suffer terribly behind the scenes.
Kudos to Vodafone for giving us 'ZooZoo'. We don’t even complain about the commercial breaks between the IPL matches anymore. Do we?
You can also join us in fighting for cruelty against animals in the entertainment industry by becoming a Street Teamer on petaDishoom.com.
Show support to all PETA causes by becoming our fan on Facebook.
Posted by
Simran
at
May 21, 2009 1:24 PM
Hey, don't tell me that the charecters in Vodofone are some kind of animals.If this cutest thing is animal then what are we?
ZOO-ZOO are very nice advertisments
I agree. DIdnt think abt it that way. But Zoozoos ROCK! I just LOVE theM! :D (Who doesnt?!)
i like it.i like iti lii like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.i like it.ke it..
Post a comment
Heads up: By signing up here and giving us your details, you're acknowledging that you've read and agreed to our privacy policy.
Hey, don't tell me that the charecters in Vodofone are some kind of animals.If this cutest thing is animal then what are we?
Posted by: Prasad U H K at May 27, 2009 3:05 PM